Newsletter Marketing – Offline Flower Store Example

FREE Blogging Education

Table of Content:

1. Introduction
2. What if you had a Newsletter Marketing campaign set up?
3. What happens next
4. Newsletter profit example
5. Special promotion days

1. Introduction

You have a Offline Flower Store and a customer comes into your
store and buys some nice roses.

You take care of the customer, wrap the flowers, recieve the payment from the customer
and the customer leaves after getting his or her flowers. Now you have a 50-50 shot at
seeing that customer again. And that is provided you gave excellent service, behaved
as a professional and have a nice store to shop in.

You don’t have a way of contacting the customer with special promotions etc and it’s
really up to the customer if they want to visit you again or not.

More Importantly you don’t have a way of over delivering use value to your customer,
you don’t have a way of continuing the relationship and trust building process with your
customer that will get him or her to come back and buy from you again and again.

2. What if you had a Newsletter Marketing
campaign set up?

The same customer comes into your flower store and buys the same flowers. However
this time your working smart and while you package the flowers and accept payment you
ask the customer if they would like to recieve 10 Free Expert Tips on how to make the roses
stay fresh and last longer as well as get a 25% discount coupon for the next purchace and be
notified when the shop runs special “on sale” campaigns by allowing you to add them to your
flower shop newsletter.

The customer is likely to answer yes and you ask the customer to write down their First
name or full name and their e-mail adress on your before hand prepared list. Before the
customer leaves you check the list to see that you can read what he or she wrote and if not
you simply ask what it says.

As the customer leaves the store you manually add the customers information into your
newsletter service.

3. What Happends Next?

The newsletter you had created before talking with the customer now automatically
sends out the 10 free expert tips e-mail including a 25% discount coupon code that the
customer can print out or write down on a piece of paper and bring to the store next time.

You now have a way of getting in touch with the customer.

Knowing that over delivering value to the customer greatly increases the odds of the
customer coming back to the store again you have also set up a series of e-mails that
educates the customer on flower related topics such as, how much light and water
does a perticular flower sort need?

Romantic tips for using roses and other such flowers. Special seasonal flowers and dates
to just name a few possible topics for follow up over delivering relationship and trust building
newsletter.

Over time some customer will say no and some customer will say yes so you have
gradually built up a large customer list that recieves your e-mail newsletter. A couple a
months have past and Valentines Day is coming up.

4. Newsletter Marketing Profit Example

How many customers would come back and buy roses from you if you sent out a special
valentines day offer of getting a 25% discount when they buy 3 or more roses?

How much did it cost you to send out this add? Nothing! Save the cost minimal cost of
the newsletter service. How much sale will it generate for you? Talk about a High Return
of Investment by working smartly and applying some Newsletter Marketing to your business.

What if you know that your special Valentines Days offer generates 25% sales?

If you have.

100 customers on your list = 100 * 0,25 = 25 Sales
500 customers on your list = 500 * 0,25 = 125 Sales
1000 customers on your list = 1000 * 0,25 = 250 Sales

I am not saying that you will get 25% response to your special valentines campaign.
However it is very much a possability.

How many customers do you get a year? a month? Take that total amount and multiply
with 0,01 the result you get would be the amount of customer signing up on your newsletter if
you count very low counting with only a 1% positive response of your question to get them
on your newsletter.

Think you can do better then 1%? You sure can!

5. Special Promotion days

More special promotions days:

Birtdays
Christmas
New Years
Your Own Birthday
etc

I hope this has been an eye opener for you. I see so many offline shops that don’t use
Newsletter Marketing at all. Everytime I buy something myself or see another person buying
something without the cashier asking if they would like to get on a newsletter to get some
form of incentive I just see a large portion of money walking right out of the store.

Ask yourself if you are doing everything humanly possible to over deliver great use value
to your customer that builds relantionship and trust in him or her and having a way of
contacting them?

If the answer to that question is no then Newsletter Marketing is definitely something you
want to invest in. Your business will benefit greatly if you do.

Continue your Newsletter Marketing Studies by reading 6 Critical Things to Think on Before Getting Your Autoresponder